Home Retail Sneak Peek: Photos of Tiffany & Co.’s Renovated NYC Flagship Store Dropped Today

Sneak Peek: Photos of Tiffany & Co.’s Renovated NYC Flagship Store Dropped Today

Tiffany & Co.’s iconic New York City store, which doubles as its global flagship, has undergone a four-year renovation—the company broke ground on the project in 2019, two years before being acquired by LVMH Moët Hennessy Louis Vuitton in a roughly $15.8 billion deal (the largest deal in luxury goods ever).

Finally, it’s nearing completion. The company says it will reopen the store, which will be one of Manhattan’s largest since expanding, this month. And Tiffany released its first photos of the store to media members just this morning!

The newly transformed flagship on 57th Street and Fifth Avenue, now known as “The Landmark,” marks the brand’s “first holistic renovation of the store since it first opened its doors in 1940,” according to the company. 

Tiffany & Co.’s new store is home to the largest collection of Tiffany High Jewelry in the world, including a new design for the 128.54-carat Tiffany Diamond

LVMH brought in superstar architect Peter Marino to reimagine the interior architecture, and tapped OMA New York, led by Shohei Shigematsu, to lead the renovation of the building’s core and circulation infrastructure, as well as the addition of the new three-story volume above the existing building (the new rooftop addition replaced the office space that had been added in 1980).

Upon entering the store, “clients are immediately immersed in an expansive main floor of jewelry cases illuminated by an innovative take on a skylight,” reads a statement from Tiffany & Co. “The ceiling installation spans nearly the room’s Integrated throughout the Landmark’s 10 floors are nearly 40 artworks, including never-before-seen Tiffany-commissioned pieces.” Works by renowned artists including Damien Hirst, Julian Schnabel, Rashid Johnson, Anna Weyant and Daniel Arsham are included in the art curation.

“The Landmark” reopens with a significant investment in leading environmental, health and wellbeing initiatives, and was built to “operate sustainably for years to come.” Tiffany says it’s on track to achieve WELL Platinum certification and LEED Gold certification

On the ground floor, visitors are toured through New York City through oversized video walls that project sweeping views of Central Park and the Manhattan skyline when turned on (and are mirrors when turned off). Wood parquet flooring throughout the building “harkens back to the original 1940s design, echoing the original pattern from our store interior,” reads the same statement. A new Tiffany & Co. clock, inspired by the original Atlas statue and clock, also sits on the ground level.

Alexandre Arnault (left), Tiffany & Co.’s executive vice president of product and communications, and Anthony Ledru, president and CEO of Tiffany & Co

At the heart of the redesign is a massive spiral staircase with “undulating transparent balustrades adorned with rock crystal, inspired by, and reflecting the sensual and organic designs of [legendary Tiffany designer] Elsa Peretti,” according to Tiffany (see it at the top of this story). 

Michelin-starred chef Daniel Boulud’s Blue Box Café remains, in redesigned space that now includes a private dining area and bar with art installations.

What do you think? Love to know your thoughts in the comments below.

All images courtesy of Tiffany & Co. 

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1 Comment

  • I did enjoy walking into the old Tiffany the wood interior felt so old New York and then you had the shock of the blue bag handed to you that contrasted and was fresh. I understand that this new interior is a next step for them, I have never been a fan of Peter Merino commercial interiors , I find them expensive in materials but inexpensive in aesthetic….. and the whole video wall …more suited to DFS environments.

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