The luxury watch world’s biggest trade event, Watches and Wonders, is happening now in Geneva. Brands are currently giving retailers and the watch and jewelry media their first look at the intricately constructed timepieces they’ll be offering (and hyping) in the coming months.
Arguably, the buzziest timepiece from this year’s show is from Rolex, which dropped an uncharacteristically colorful and playful new model—the Rolex Oyster Perpetual, which boasts a dial filled with a jumble of brightly hued circles (it’s called the “Celebration Dial” because its colors reflect those of the brand’s famous lacquer dials).
Among the legendary jewelry ateliers that are also established watchmakers are Cartier and Chopard, which in my (admittedly jewelry-skewing) opinion just dropped the mother of all diamond cocktail watches (see the first watch shown below).
Chopard began as a watchmaker in 1860, founded by Louis-Ulysse Chopard, and is currently headquartered in Geneva. Since 1963, the company’s been owned and operated by the Scheufele family, and Caroline Scheufele is the maison’s creative director. The house’s new series of timepieces span the many specialties of watchmaking, and include jeweled beauties, sporty, clean-lined “men’s” models, and colorful takes on best-selling designs.
Enjoy the latest watches from the legendary house of Chopard: