Zing Zoom VIDEO: Jewelry Designer Ariel Gordon on Her New Digs and Ongoing Inspirations

Ariel Gordon Maffei, founder of Ariel Gordon Jewelry, is a master at making jewelry that mixes the classic with the whimsical—and her goal has always been to make jewelry women can wear all the time, and everywhere. But, miraculously, that practicality never eclipses the dreamy, vintage vibe inherent in so many of her designs.

TZR contributor Melissa Magsaysay sat down with the Bay Area-based designer to talk about her snazzy new headquarters, her design inspirations, and how her business has evolved over the years.

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