Jewelry Retailer Reeds’ Chic New Platinum Diamond Bridal Collection

Family-owned jewelry retail chain Reeds, which has over 60 stores in 13 U.S. states, has dropped a gorgeous new platinum and diamond and anniversary jewelry collection just in time for Valentine’s Day proposals.

Available online and in five of the company’s stores, including its Raleigh, N.C., and Myrtle Beach, S.C., shops, the collection includes 90 high-wattage engagement rings and wedding and anniversary band designs.

Judy Fisher, SVP of merchandising at Reeds, says the company chose platinum for the collection for its “enduring nature,” and adds, “This expansive collection will suit many different style preferences.” The fact that the new designs are fabricated in famously strong platinum, “will ensure these future heirlooms are well-loved for generations.” (Platinum’s global marketing arm, Platinum Guild International, was of course thrilled with the retailer’s choice of metal: “To see a commitment to such a sizable display of platinum bridal jewelry in a top-tier retailer like Reeds is a match made in heaven,” said Kevin Reilly, SVP of PGI USA, in a prepared statement).

The huge new collection includes solitaires paired with side stones and halo-set engagement rings, as well as channel-set wedding bands and multi-layer diamond anniversary bands. See a few of our favorite styles from Reeds’ new bridal range below, above and below.

Top: Reeds Love Path diamond 5-stone ring, price on request

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