Jewelry in Pantone’s 2023 Color of the Year, Viva Magenta

International color authority Pantone announced the 2023 color of the year at the Art Basil event in Miami last week—and it’s a hue jewelry designers and retailers can and should seize on. Viva Magenta (officially Pantone 18-1750), was crowned next year’s hottest hue, which means this year’s “Very Peri” bids us a lavender-blue adieu.

What’s the deal with the Pantone Color of the Year? The color that’s crowned each year is meant to reflect the current culture and forecast near-future hues in fashion and consumer products that may soon be in demand. Pantone’s been announcing an annual color for 24 years now, and though I wouldn’t place too much importance on it, for jewelers it can present a fun little hook for storytelling around pieces that mirror the color du jour.

Pantone’s yearly discussions around its Color of the Year reportedly take place in secret in “Europe.” And Viva Magenta was chosen because, “we felt that it was an unconventional shade for an unconventional time, something that could present us with a new vision,” Leatrice Eiseman, executive director of the Pantone Institute told Time this week. “It’s a color that really vibrates with vim and vigor, that demonstrates a new signal of strength, which is something we all need for a more optimistic future.”

The soft-focus magenta is undeniably bold and pretty—and feels pleasantly genderless, which makes it quite versatile. We rounded up a few Viva Magenta-ready jewels to toast Pantone’s new queen bee hue.

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