’Tis the season to social media post your heart out! And jewelry retailers all over the U.S. have been doing a spectacular job of not only posting to Instagram, Facebook, and (maybe) TikTok with serious regularity—they’ve also been posting some pretty spectacular photos and videos, with punchy captions to match.
Here are some of our favorite holiday themed Instagrams we’ve seen from retailers this season.
August, Los Angeles
“Tip of the Iceberg: Day Three,” wrote Los Angeles retailer August in the brief caption for this shot—one of three that Photoshops beautiful jewelry on icebergs (clever!). “22k Yellow Gold & Green Tourmaline Klimt Bracelet by Lola Brooks.”
Steve Quick Jeweler, Chicago
“How can it be that it’s time for the 12 Days of Christmas already?!!!” asked Steve Quick Jeweler in the caption to this festive-feeling jewelry photo that kicks off a staff “favorite things” series on Instagram. “It seems like we were just doing this, yet here we go again, so without further ado let’s have at it! The First day of the #12daysofchristmas Steve Quick Style this year is a favorite of Brandon. His favorite is the Blowing Bubbles cuff from @toddreedjewelry. “I really love this bracelet because it’s a serious, perfectly made piece but it feels very light-hearted and whimsical. The way Todd arranged the sapphires makes them look like colorful bubbles dancing around the bracelet. I also love the combination of colors Todd chose for this piece. They make a statement but are neutral enough to go with anything.”
London Jewelers, Manhasset and Short Hills, N.Y.
“New designer alert,” wrote London Jewelers on this chic little post. “Sleek, bold and sophisticated—@tabayer now available at our Manhasset and Short Hills location.”
Shelter, Washington D.C.
“While every day is a good day to shop small, it’s always extra imperative and meaningful during the holiday season,” reads the caption for this Shelter post. “It continues to be a tough landscape for small businesses, and we owe an immense THANK YOU to anyone who has continued to support our small shop, especially in the past two years. As a token of our appreciation, please enjoy 15% off orders over $150 in store and online with code SHOPSMALL (today only, exclusions apply). Plus, the first 25 in person shoppers will receive a free tote with a surprise gift card inside! Finally, don’t miss our trunk show with local designer @amthorne, happening in-store and online this weekend! (Shop drawing by my BFF since the first grade 🥰🥰🥰)”
Art & Soul in Boulder, Colo.
“It’s a gorgeous day to visit @downtownboulder for your holiday shopping and support your favorite local businesses!” reads the caption for this gorgeous photo from Art & Soul. “We’ve curated an incredible collection this holiday season to ensure you’ll find the perfect gifts for all your loved ones! We’re also pleased to offer a special holiday gift to you of 10% off a single full-priced item through the end of the year. Just mention GLOW10! Wishing you and your loved ones a sparkly holiday season this year!”
Kate Maller Jewelry, Denver and Aspen
The short-and-sweet caption for this festive tableau was, “Give the gift that lasts a lifetime.”
Fox Fine Jewelry, Ventura, Calif.
“Want to give them something personalized this year? We’ve got some ideas…” asked Ventura jeweler Fox Fine Jewelry in this pretty post.
Peridot Fine Jewelry, Larchmont, N.Y.
“It’s beginning to look a lot like… platinum and aquamarine,” reads the cute caption to this IG photo. “Shop our holiday gift guide now for statement pieces like these—stunning Platinum & Aquamarine Ridged Scalloped Frame Earrings by @cathywaterman and much more!”
Top: An icy-cool Instagram post from August Los Angeles