How’s your inventory of lab-grown diamond jewelry?
My research in how both retailers and consumers are interacting with lab-grown diamonds has pointed to the fact that jewelry retailers who stock lab-grown diamonds are clamoring for more finished lab-grown diamond jewelry collections to add to their assortment ahead of the busy holiday season.
My eyes are always on new entries to the lab-grown diamond (LGD) market, via my market research firm TheMVEye. And while new players in the space frequently crop up, here are three new collections you might want to seriously consider:
I was excited to see the launch of Charles & Colvard’s men’s LGD collection last week. The leading moissanite jewelry brand has dropped a series that brings modernity to a classic category—with diamonds that are “Made, Not Mined” (goes its tagline).
“These bands are for the modern man, young or old, who appreciates traditional style, but still wants something [with] a fashion-forward edge,” Don O’Connell, CEO of Charles & Colvard, tells The Zing Report. And I agree—these are wearable styles sure to entice a wide audience.
Pandora, the world’s largest jewelry brand by volume, has launched its Brilliance collection of lab-created diamond jewelry in the U.S. and Canada following a successful test market in the U.K. The collection boasts 33 styles in recycled sterling silver or recycled 14k gold; prices start at $300.
Though many in the industry take issue with LGD producers claiming they produce a more environmentally friendly product (it takes an immense amount of energy to grow diamonds) Pandora says its diamonds are grown in the U.S. with renewable energy and have a carbon footprint that’s 5% of that of a mined diamond. The collection also uses recycled gold and silver. Company CEO Alexander Lacik tells The Zing Report, “Lab-created diamonds are just as beautiful as mined diamonds, but available to more people and with lower carbon emissions. We are proud to broaden the diamond market and offer innovative jewelry that sets a new standard for how the industry can reduce its impact on the planet.”
The House of Oscar Massin has launched Liberté, a collection of engagement rings inspired by the brand’s founder, 19th century grand joaillier Oscar Massin.
“We called this collection Liberté, the French word for freedom, because love is freedom. When you love openly, the word commitment takes on a larger meaning—full of possibility,” says Sandrine de Laage, Oscar Massin’s designer and creative director.
Sustainability remains at the forefront of the Oscar Massin Collections, which are created with 100% climate-neutral lab-grown diamonds SCS-certified for net-zero carbon footprint, traceability, sustainable production, and ethical stewardship. Each piece is set in recycled 18k gold or platinum. —Marty Hurwitz
Top: Oscar Massin Lace Flower Medallion lab-grown diamond and yellow gold pendant, $19,000