Lightbox, the De Beers-owned lab-grown diamond brand, announced last week that it’s added fancy cuts—princess, baguette, and cushion—to its inventory of loose lab-grown diamonds.
The brand debuted in 2018 with a small selection of lab-grown diamond jewelry that, with its $800-per-carat price, effectively setting the dollar value for lab-grown diamonds across the industry (though many lab-grown growers still charge more). After progressively adding designs to its collection—bestselling styles include a 1 ct. diamond pendant and colored diamond stud earrings—Lightbox debuted its loose stone program in October 2021. It’s become a buying resource for retailers and consumers alike; Lightbox wholesales to the trade.
Now both demographics can buy white, pink, and blue loose diamonds, priced from $400 to $1,500, in a handful of diamond shapes du jour.
Melissa Crivillaro, chief marketing officer of Lightbox, tells The Zing Report that consumers have been expressing interest in fancy cut stones since the brand launched, “and with the introduction of loose stones last year, the demand has only increased.” She adds, “Customization and personalization are an ongoing trend in jewelry and Lightbox has the ability to offer consumers individual lab-grown diamonds at an accessible price, which allows them to get really creative and design a piece of jewelry that is unique to them.”
The brand doesn’t currently track the percentage of loose stone consumers that are retail vs. consumers. But demand for more shape variety was also coming from retailers; Crivillaro confirms that Lightbox works with several established independent retailers who “not only have the ability to create custom designs but also have an established customer base that’s very interested in exploring this opportunity, particularly with fancy cut lab-grown stones.”
She adds, “Lightbox is an innovator in the space, and is always looking to expand their product offering in new and unique ways.”
Photos courtesy of Lightbox