Jewelry brand Rahaminov Diamonds, the third-generation family-owned company known for its big-diamond designs, has opened a new boutique inside Saks Fifth Avenue’s fine jewelry area, The Vault, in Greenwich, Conn.
The opening marks the brand’s second-ever brick-and-mortar location in its 80-plus year history. Rahaminov’s first-ever shop opened inside Washington D.C. jewelry retailer Tiny Jewel Box in 2021.
The new boutique in Connecticut inhabits approximately 365 square feet within The Vault and features one-of-a-kind and limited-edition pieces alongside pieces from popular collections including Flower, Buttercup, and Branch. Rahaminov’s ever-growing collection of styles showcasing its proprietary Movál cut (an elongated oval-cut diamond) is prominently featured, especially in its engagement assortment.
“We’re honored to be partnering with Saks Fifth Avenue, such a force in the world of luxury jewelry,” says Melanie Goldfiner Goldberg, director of business development at Rahaminov Diamonds. “Their Greenwich clientele aligns perfectly with ours and we look forward to all the possibilities ahead, like exclusive trunk shows and new launches.”
Saks Fifth Avenue approached Rahaminov to take over the space—which had formerly been a Graff boutique—and “after some thinking and evaluation we decided to move forward,” says Goldfiner Goldberg. “We thought it would be a great move [when it comes to] exposure to clients and also branding.”
The shop is recessed into the wall, giving it a standalone feeling inside The Vault, which also hosts Messika, Chopard and other marquee jewelry brands. The sheen of gold radiates from the walls, which are swathed in a gleaming metallic treatment. And hanging from the center of the enclave is a glass light fixture comprised of spheres that affect a spray of golden champagne bubbles. Illuminated displays line the back wall, and a stately blue chair and gold occasional table sits across from the sole freestanding jewelry case. The shop also features a small private shopping room off to one side.
“For us to get such a location, it’s amazing,” Goldfiner Goldberg adds. “Both stores are really elevating the brand.”