Home Retail Best Sellers: Retailers’ Top-Selling Bracelets 

Best Sellers: Retailers’ Top-Selling Bracelets 


It’s spring, and summer’s on the way. Which means it’s officially arm party season! “Arm parties” refer to wrists stacked up with bracelets artfully mixed and matched. They’ve been super-popular for a few years now, and are captured obsessively on Instagram with the hashtag #armparty.

That said, we thought it was the perfect time to ask independent jewelry retailers to share the one bracelet style that’s flying off their shelves this week! Here’s what they said.


Wes Anderson, owner and designer, T.K. Anderson Designs, Athens, Ga.
Filigree diamond tennis bracelet on 14k white gold, $5,000. “There’s one timeless bestseller and it’s the tennis bracelet. Just the classic stone-after-stone from 1-10 carats. I feel that’s what we do most.”

Lee Michaels bracelet

Chad Berg, president, Lee Michaels Fine Jewelry, New Orleans, La.
Paperclip toggle diamond bracelet with round diamonds on both sides, in 14k yellow gold, $12,500. “For us, it’s toggle bracelets. I think the design feels fresh. They’ve got a certain amount of youthfulness. And they’re great for layering. They’ve been around for a long time but now they’re hot again. That’s our number one.”


Stephanie Binder, Founder and CEO of Boston Diamond Company, Boston.
Newbury Collection 10 ct. diamond tennis bracelet in 14k white gold, $45,000. “We design our own tennis bracelets so that they’re completely seamless for maximum light visibility and scintillation. They are designed to maximize the diamonds’ brilliance. You can stack them…they’re timeless.”


J. Bacher Fine Jewelry bracelet

Erin Bacher, store manager of J. Bacher Fine Jewelry, Harrisburg, Ill.
Hinged bangle bracelet with 2 ct. t.w. diamonds weight in 14k white gold, $5,995. “We’re seeing that the simple tennis-style bracelets are more popular than intricate link styles. I’m seeing that across the board in all jewelry styles, the simpler the better. That makes me to see happy to see that. More classic type of styles are my preference. And without all that micro pave, you have a lot less maintenance. That’s a plus. People are spending anything from $50 to $50,000.”


Lika Behar bracelet
Lika Behar bracelet


gold bracelet
Roberto Coin bracelet

Isabelle Corvin, staff gemologist and merchandising manager of Panowicz Jewelers, Olympia, Wa.
Lika Bahar Stockholm bracelet, oxidized sterling silver and 24k gold, $690. Roberto Coin square link 18k gold bracelet, $1,850. “Bracelets have picked up for us in the last two years. We have two bracelets that are tied for the top spot. I think part of the reason that the Lika Bahar bracelet does well is because its two-tone oxidized sterling silver and 24k yellow gold. The price is really good for a look like that. And, then there’s the more traditional square link bracelet by Roberto Coin. The square link style looks like a really nice layered with other bracelets. Layering has been trending for the last two years.” —Kristin Young


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