Super Bowl Style: Tiffany & Co. Owned the Night, Gilding Kendrick Lamar and Odell Beckham Jr.

Last night’s Super Bowl halftime show featured a few of the biggest legends in American hip-hop: Dr. Dre, Snoop Dog, Eminem, Mary J. Blige, 50 Cent and Kendrick Lamar. It also doubled as a high-wattage showcase for iconic American jeweler Tiffany & Co. (which was acquired by French luxury conglomerate LVMH last year).

Kendrick Lamar, the only superstar rapper representing present-day hip-hop, took the stage wearing heaps of glittering gold Tiffany jewelry, including archival 1940s-era “clips” attached to his lapel that beamed off his matte black suit jacket like solar-powered flowers. (Lamar’s dark suit was meaningful: it was a head-to-toe runway look from the late designer Virgil Abloh’s final menswear collection for Louis Vuitton).

The rapper also donned Tiffany & Co. Victoria diamond necklaces and earrings; Tiffany HardWear; Elsa Peretti (for Tiffany & Co.) bracelets; a Tiffany & Co. Schlumberger Maltese Cross clip; and Tiffany & Co. Schlumberger and Tiffany T diamond rings.

Kendrick Lamar performing in Tiffany & Co. pieces at the Super Bowl

Tiffany & Co. and the NFL may feel like an incongruous pairing, but the historic jeweler has an important history with American football. The jeweler has produced the Super Bowl Trophy—a 22-inch, 7-pound sterling silver tabletop award—since the first Super Bowl in 1967 (in 1970, the trophy was renamed the Vince Lombardi Super Bowl Trophy after the late, great Green Bay Packers coach).

The trophy features a regulation-size football in kicking position, and was initially designed by Oscar Riedener, a former vice president at Tiffany & Co., who sketched the basic design on a napkin during a 1966 meeting with then-NFL commissioner, Pete Rozelle.

At the 2022 Super Bowl, Tiffany also appeared on the lapel of Los Angeles Rams wide receiver Odell Beckham Jr.’s Louis Vuitton letter jacket. The purple-haired NFL legend walked into the stadium wearing the ateliers’ modern rendition of the Tiffany & Co. Jean Schlumberger-designed Bird on a Rock brooch (see him below).

The much-documented, formal-feeling brooch conjures images of mid-century grandeur—black and white balls, royal visitations and the like—which made the casual way in which Beckham Jr. wore it feel especially cool. —Emili Vesilind

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Top: A Los Angeles Ram clutching the Super Bowl trophy made by Tiffany & Co. last night (courtesy @tiffanyandco)