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The East/West Engagement Ring Trend is Exactly The Right Direction for 2022

The youngest engagement ring shoppers out there are veering as far away from tradition as they possibly can. Yellow diamonds are having a moment. Jenny Yoon of Kinn Studio recently told the Zing Report, “We’re seeing more couples…being more open to non-traditional [gemstone] cuts.” And The Knot’s recently released 2021 Jewelry & Engagement Study found that nearly one in four engagement rings in 2021 featured a man-made center stone!

 

The east/west setting has emerged as a new favorite among Gen Z-ers (and their fellow ring shoppers from other demos) at this precise moment. The style works for elongated shapes like marquises, ovals, cushions, and emerald cuts, shifting the traditional north/south orientation into something altogether more unexpected feeling. An east/west setting is also a clever way to make your center stone look larger (most east/west settings will span the full width of the finger, which generally emphasizes the gem’s girth).

 

Historically speaking, the east/west setting style cannot be attributed to a single house or designer, but it is considered an exemplar of the Art Deco movement of the 1920s and 1930s. “The period was inspired by strong geometric forms including both symmetrical and asymmetrical designs,” notes Alan Levy of the DeYoung Collection and co-founder of The Jewelers Circle, a trade platform for high-end estate and antique jewelry dealers. “The East/West setting was about pioneering the strong powerful concepts that were different from the previous flowery designs of the Edwardian period and was present in many of the major French houses such as Cartier, Van Cleef & Arpels, and Lacloche Freres.”

 

Wholly against the grain with a whiff of something French? Without completely bucking tradition? Sounds like east/west is the way to go in 2022. Follow along below to see all the different ways this burgeoning trend is taking shape. —Amy Elliott

 

Noam Carver ring

East/West solitaire engagement ring in 14k gold, $1,000 (setting only); Noam Carver at Greenwich St. Jewelers

 

Aaryah Isla east west Ring

Aaryah Isla ring in 18k gold with natural yellow old-mine cut diamond, $32,000; Aaryah

Micaela east west ring

Micaela’s hidden halo engagement ring in platinum with cushion-cut diamond, $6,050; Forevermark x Micaela 

Cathy Waterman ring

Rustic Diamond Petal Side ring in platinum, $5,040; Cathy Waterman  

Grace Lee ring

East-West oval rose-cut diamond ring in 14k gold, $9,880; Grace Lee

Rahaminov east west ring

Spiral east/west diamond ring in 18k yellow gold, $38,000; Rahaminov Diamonds

Lauren Addison ring

East/West fancy vivid yellow oval diamond engagement ring in 18k yellow gold with yellow diamond pavé, price on request; Lauren Addison

Forevermark ring

Forevermark Tribute Collection east/west beaded ring with pear-shaped diamond in 18k gold, $1,895; De Beers Forevermark

Scott West ring

Solitaire east/west ring in 14k gold with fancy orangey pink radiant-cut diamond, $36,000; Scott West

Edward Avedis ring

Bespoke east/west amethyst ring with diamonds in 18k white gold, $3,200; Edward Avedis

harlin jones tourmaline ring

Ring in with pear-shaped pink tourmaline, pea-shaped green tourmaline, and cognac diamonds in 18k white gold, $9,750; Harlin Jones

Jacquie Aiche headdress ring

Peacock ring in 14k gold with morganite and diamonds, $6,250; Jacquie Aiche

Briony Raymond ring

Ring in 18k white and yellow gold with sapphire and diamonds, price on request; Briony Raymond

Michelle Fantaci ring

Square octagon Muzo emerald and diamond Ring in 18k yellow gold, $7,325; Michelle Fantaci x Muzo Emerald Columbia

 

Nicole Rose ring

Engagement ring in platinum with marquise diamond center stone and round diamond accents, $3,995; Nicole Rose Jewelry

Jemma Wynne ring

Bespoke elongated emerald cut diamond ring in 18k white gold and black rhodium, price on request; Jemma Wynne 

 

Single baguette diamond ring in 18k white. $1,200; Ileana Makri

 

Top: Marquise Sunset ring in 18k yellow gold, $4,800; Katkim

 

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