Home Good News Nashville’s ABLE Jewelry Employs and Empowers Women
Good News

Nashville’s ABLE Jewelry Employs and Empowers Women

Nashville-based jewelry and fashion brand ABLE began as an experiment. In the late 2000s, company founder and CEO Barrett Ward, who was then director of the Mocha Club, a nonprofit that fundraises to help local African leaders develop stronger communities, met women in Ethiopia who needed help finding a job.


Barrett found the resources to train the women to make scarves, then sold over 4,000 of them in two months. A philanthropic brand was born.


Since then, the company’s grown into a jewelry and fashion imprint and retailer, with one store in Nashville and a bustling e-comm business, that employs and empowers women as a solution to help end poverty. ABLE invests in, trains and educates women “so they can earn a living, break the cycle of poverty and thrive,” according to its website. “People understood that if you’re committed to ending poverty, you must create jobs, and do so for women.”


The brand has branched out from scarves into leather bags, clothing, shoes, and a popular jewelry collection that’s start-to-finish made by hand in the company’s Nashville jewelry workshop by women being paid a fair wage (ABLE publishes its wages). Its leather goods, clothes and shoes are made by manufacturers in Ethiopia, Mexico, Brazil, India, Portugal, and China.


Those manufacturers are carefully vetted through an evaluation system the company developed called Accountable which grades potential partners in the areas of safety, equity and wages “in order to give us better insight into the impact of our supply chain on the women making our products,” according to company literature.


Minka Kelly
Actress Minka Kelly modeling ABLE jewelry

Most of the jewelry is demi-fine—either vermeil or gold-fill—which renders ABLE’s prices low; metal rings hover around the $50 mark. Those low prices, coupled with the brand’s admirable raison d’entre positions ABLE to deftly capture the young, female self-purchasing consumer who’s seeking out responsible and accountable companies to patronize.


And ABLE’s jewelry is right on trend, existing in a similar cute-but-tame aesthetic vein as fellow southern brand Kendra Scott. And even though it’s affordable, ABLE’s products are crafted to last. “We’re deeply devoted to quality,” reads the company’s website. “both in the products we make and the quality of life we aim to provide.”


All photos courtesy of ABLE


Follow the Zing Report on Instagram and Facebook

Leave a comment

Leave a Reply

Related Articles

Good News

See the Winning Designs In the First Annual Jose Hess Design Awards

The first Jose Hess Design Awards—named for the late jewelry designer who...

Good NewsRetail

Zales Becomes Official Jeweler of the Black College Football Hall of Fame

Signet Jewelers-owned chain Zales has announced that it’s become the official jeweler...

Good News

Netflix Hit ‘Emily in Paris’ Showcases NYC Jeweler Bleecker & Prince

You could chalk it all up to good timing—but that would mean...

Good News

Jewelry Designers and Industry Pros Share Their Best Holiday Hosting Hacks

Who knew the jewelry world was filled with so many super hosts...

%d bloggers like this: