Fine jewelry brand Pyrrha is famous for its sterling silver and gold talismans inspired by antique wax seals. But behind the scenes, the Vancouver-based company, owned by couple Wade and Danielle Papin, is a certified B Corporation and member of both the Responsible Jewellery Council and 1% for the Planet. Sustainability is at the brand’s core—each piece is crafted with 100% reclaimed precious metals, and when the Papins built a new studio in Vancouver this year, they took the step of making it a zero-carbon space.
The brand is also deeply philanthropic. And recently the company has committed to donating a minimum of $25,000 to the Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ youth, through proceeds of a new bracelet the Papins designed to celebrate both diversity and survivorship.
The casual-cool Rainbow Braided Bracelet is a gender-neutral piece that’s hand-woven in hemp and adorned with a symbolic talisman (you pick the one that speaks to you). Pyrrha is donating $100 from the sale of each bracelet, which retails between $194-$214 depending on its talisman, to the Trevor Project.
“We’re longtime supporters of the Trevor Project and have the utmost respect for the amazing work they do to champion LGBTQ youth,” Danielle tells The Zing Report. “Since we started Pyrrha, we’ve looked to collaborate with organizations that share a similar ethos when it comes to promoting inclusivity and equality.”
Wade adds, “Our mission at Pyrrha is to offer handmade pieces that have meaning and resonate with each individual wearer. Our signature talismans tell each customer’s story and speak to who they are, where they’ve been, and where they’re going. When we were thinking about the design we wanted to use for this partnership, we looked to create something gender-neutral that could be personalized with whichever talisman really speaks to the buyer.”
Pyrrha’s flagship store is located in West Hollywood, where the Trevor Project is based, “and having that community connection is so important,” Danielle notes. “For us it was a no-brainer to partner with them.”