Home Retail Watch Out! D.C.’s Tiny Jewel Box Expands its Rolex and Patek Philippe Showrooms

Watch Out! D.C.’s Tiny Jewel Box Expands its Rolex and Patek Philippe Showrooms

Washington D.C.’s political elite love luxury watches. A Swiss-made timepiece is as common a sight on the Senate floor, in Capitol Hill boîtes, and in downtown law offices as a string of pearls and an American flag pin (see President Biden’s Omegas and Barack Obama’s Rolex Cellini). 

Which is why Tiny Jewel Box, arguably D.C.’s favorite jeweler, is expanding its showrooms for in-demand watchmakers Patek Philippe and Rolex, giving each brand its own street-level entrance on Connecticut Avenue—and offering DMV (D.C./Md./Va.) watch connoisseurs the opportunity to browse the largest selection of Patek Philippe watches in the region, within a swanky new 1,000-square-foot showroom.

The new Patek Philippe showroom at Washington D.C.'s Tiny Jewel Box
The new Patek Philippe showroom at Washington D.C.’s Tiny Jewel Box


A rendering of the store's future facade that will directly access the Rolex and Patek Philippe boutiques
A rendering of the store’s future facade that will directly access the Rolex and Patek Philippe boutiques

The store has completed the first phase of the dual expansion—the Patek Philippe showroom is done and open—and will complete phase two, the super-sized Rolex showroom, in late 2021.

The Patek Philipe showroom is expectedly elegant and clean-lined. It extends facets of Tiny Jewel Box’s historical architecture—including its grand vaulted ceiling and famous facade—while adding luxurious lounge seating. 

The showroom’s sales associates have completed Patek Philippe’ four-step training, and a week-long education at the brand’s headquarters in Geneva, Switzerland. A Patek Philippe-trained watchmaker is also onsite, to work with customers on watch maintenance and repairs.

The Rolex showroom, when completed later this year, will add 1,100-square-feet of sales floor to its existing 400-square-foot Rolex area, creating a megastore that’s overseen by a dedicated Rolex concierge. “Discerning watch collectors will soon find a deeply enriching brand experience for both Patek Philippe and Rolex,” says Tiny Jewel Box president Matthew Rosenheim. “We will be…a resource of elite watch experts.”

Tiny Jewel Box has been a retail institution in D.C. for decades, and counts Franklin D. Roosevelt, George W. Bush, Barack Obama, and Madeleine Albright as past and present clients.

Tiny Jewel Box owners Jim Rosenheim (left) and Matthew Rosenheim (middle) with D.C. representative Joe Florio (right) holding a proclamation from D.C. mayor Muriel Bowser acknowledging Tiny Jewel Box’s growth and contribution to the city’s economic health


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